Heineken - Retail Unit Design
Cinema 4D with Octane

One of Arc's in-store ideas for this project was to create a modular Display Unit that felt like a Champions League stadium, particularly when multiplied together. This would be a one-stop shop for an evening at home watching the match.

I was given the concept, and I was briefed to design the unit, its form and textures, so that it could sit in the same world as the ATL Key Visual. The Key Visual was an abstract take on a night-time CL stadium... some evening tones, with neon flashes of green and blue.