Magnum Temptation - ASOS Partnership
Magnum Temptations are expensive ice creams – they are sold in individual boxes complete with keyhole anti-tamper stickers.

Magnum teamed up with online fashion retailer, ASOS, to promote their new flavour – Magnum Temptation. Ice cream and freebie clothes became an irresistible offer to a young, female audience. 

I designed an indulgent look & feel for the campaign and brought to life the idea of ‘unlocking temptation’ in type.