Sony Ericcson - Breast Cancer Care
Breast Cancer Care is a UK charity that supports the 46,000 people who are diagnosed with breast cancer every year.

Sony Ericsson created a pink phone for the charity and donated £5 with every phone sold. 

The two brands were very different in tone and style. I created a heart using Breast Cancer Care’s ribbon logo to symbolise the partnership and to attract an audience with a caring side.